CELEBRITY SMILES · VENEERS · HOLLYWOOD SMILE · ISTANBUL
Simon Cowell Teeth Before and After: What Really Happened to His Smile
In 2019 the internet couldn't stop talking about how white his teeth were. By 2020 they looked completely different. Here's what actually happened between the two — and why the second set worked where the first one didn't.
By Soho Dental Clinic · Health Türkiye-Authorized Centre · Şišli, Istanbul
Simon Cowell's smile has changed so much over the years that it has become almost as famous as his sharp comments on television. Search "Simon Cowell teeth before and after" and you'll find pages of old photos, side-by-side comparisons, and dentists weighing in on exactly what happened. This guide walks through the full story — the criticized 2019 veneers, the 2020 correction with Dr. Michael Apa, and the specific design details that separated the two — based on what has been publicly reported and confirmed by cosmetic dentists who commented on his case.

2019
The year his first full veneer set debuted on America's Got Talent — and was widely mocked |
74%
Share of people in one UK poll who felt his 2019 teeth were "too much" |
2020
The year he had the veneers redone by Beverly Hills dentist Dr. Michael Apa |
Simon Cowell's Teeth Before Fame

What Did His Natural Teeth Look Like?
Long before American Idol or The X Factor, Cowell's teeth looked like an average adult's. Old photos from the 1980s and 90s show a natural ivory shade, with the kind of minor unevenness most people have and no cosmetic work of any kind. One of his front teeth sat at a slightly different angle than the other, and there was some visible spacing near the gum line — completely normal features of an untreated smile.
When Did the Camera Scrutiny Start?
At that point in his career, nobody was talking about Simon Cowell's teeth. He was a music executive working behind the scenes, not yet a face broadcast in close-up, week after week, on some of the biggest talent shows in the world. That changed once American Idol made him a household name in the early 2000s, and with it came the kind of camera scrutiny that eventually pushed him toward cosmetic dentistry.
| The starting point: A natural, slightly uneven smile with no cosmetic work at all. Everything people describe as his "Hollywood smile" today is built on top of that original, untreated set of teeth — not a replacement of anything unhealthy or damaged. |
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- Surgical planning (with CBCT)
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Package prices are per arch / one jaw.
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Package prices are per arch / one jaw.
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Treatment Duration:
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Does Simon Cowell Have Veneers?

The 2019 Veneers That Everyone Talked About
The turning point came in 2019, when Cowell appeared on America's Got Talent with a strikingly different smile — very white, very uniform, and, according to most viewers, a little too perfect. A well-known industry poll found that roughly three in four people felt the new teeth were "too much," and one UK newspaper went as far as comparing them to a novelty joke-shop set.
Why the First Set Looked Unnatural
Dentists who commented publicly at the time pointed to a few specific design choices behind that reaction. The shade was extremely bright and opaque rather than translucent, which made the teeth look flat under studio lighting instead of catching light the way real enamel does. The teeth were also nearly identical squares in shape, lacking the natural variation in length and edge that real teeth have from the front incisors back to the canines. And there was almost no visible gum tissue between the teeth — the small natural gaps, called embrasures, that normally break up a smile and make it look human were missing entirely.
| Short answer: Yes — based on public reporting and dentist commentary, his current smile is the result of porcelain veneers. But it took two attempts to get the design right, and the first one is exactly why the phrase "Simon Cowell teeth" became a punchline for a while. |
Did Simon Cowell Get New Teeth in 2020?

The Visit to Dr. Michael Apa
Yes. After the criticism, Cowell visited Beverly Hills dentist Dr. Michael Apa in 2020 to have the veneers redone. Reports at the time described two long appointments, and by some accounts he brought a photo of his own original teeth to the consultation as a reference point — a detail that says a lot about what he wanted from the redo.
What Changed the Second Time Around
This time, the goal was a smile that still looked bright and confident but felt more natural on camera. The new set used a softer, more translucent white rather than solid opaque white, brought back subtle variation in tooth length and edge shape, and reintroduced small gaps near the gumline — the very details that had been missing the first time around. The result was still a clearly enhanced, camera-ready smile, but one that read as believable rather than artificial.
When Did Simon Cowell Get His Teeth Done? A Timeline
Looking at his smile across different points in his career helps explain why so many people search variations of "Simon Cowell then and now" or "Simon Cowell 2005."
2000s — Only Moderate Change
As American Idol took off, his teeth were only moderately improved — some whitening, but still with natural imperfections and a slightly prominent front tooth.
2010s — Gradual Brightening
His smile gradually got brighter and straighter through this decade, suggesting more active cosmetic dental work was happening behind the scenes.
2019 — The Dramatic Reveal
That gradual change became a sudden, dramatic one with the widely discussed full veneer set debuted on America's Got Talent.
2020 — The Correction
Following public feedback, this is when the redo happened — the smile most people recognize as his current look.
From First Visit to Final Smile.
Explore real patient stories captured in every transformation. These are more than smiles — they are renewed confidence, achieved with care and precision at Soho Dental Clinic.
Old vs New Teeth: Key Differences
The shift between the 2019 and 2020 veneers is really a story of two different design philosophies applied to the same person, five years apart.
| 2019 Veneers |
2020 Veneers |
| Opaque, uniform bright white — flat under studio lighting. |
Translucent, softer white that reflects light more like natural enamel. |
| Nearly identical squares, with no size or edge variation between teeth. |
Natural variation in length and edge shape from tooth to tooth. |
| Minimal embrasures — teeth sat very tightly together with almost no visible gum. |
Small, natural-looking gaps reintroduced near the gum line. |
| Technically flawless, but read as artificial on screen. |
Still bright and enhanced, but far more believable as a real smile. |
This comparison is also why dentists often use Cowell's case as a teaching example: it shows, side by side, exactly which small design choices separate a veneer smile that looks "fake" from one that looks natural — even when both are objectively very white and very straight.
Did Simon Cowell Have Dental Surgery?
Cosmetic Work, Not Surgery
Not in the surgical sense. Everything reported about his case points to cosmetic dentistry rather than surgery — veneers, which are thin porcelain shells bonded to the front of the tooth after a small amount of enamel is shaved down, typically less than half a millimetre. No tooth extractions, dental implants, or jaw surgery have been reported in connection with his smile makeover.
Why the Distinction Matters
That distinction matters for anyone researching their own options. A veneer-based smile makeover and oral surgery are two very different procedures, with different preparation, different recovery times, and very different costs. Veneers are placed on healthy, structurally sound teeth purely to change their appearance, while procedures like implants or bone grafting are needed when a tooth is missing or damaged. Simon Cowell's case, as far as public information shows, falls entirely into the first category.
| No surgery involved: His entire transformation — both the 2019 set and the 2020 redo — falls under standard cosmetic dentistry. No extractions, no implants, no jaw work. |
What This Case Teaches Anyone Considering Veneers
Beyond the celebrity interest, Cowell's smile journey is a useful real-world example of why the planning stage of a veneer treatment matters as much as the material itself.
Shade Isn't "The Whiter, The Better"
Choosing the whitest option available can backfire, especially past your 30s or 40s, since very opaque white can look mismatched against natural skin tone and age.
Perfect Uniformity Looks Fake
Uniform, perfectly squared teeth might sound ideal on paper, but a smile with zero variation between teeth is often what makes a result look manufactured rather than natural.
Small Gum-Line Gaps Matter
Small gaps near the gum line, rather than teeth pressed edge to edge, are easy to overlook but make a real visual difference between "done" and natural.
These are exactly the kinds of decisions a good cosmetic dentist should walk a patient through before any preparation work begins — not adjustments made after the fact, the way Cowell's team ultimately had to do in 2020. At Soho Dental Clinic, this is planned upfront using E-max veneers, digital smile design, and a shade consultation — not decided after you've already seen the result on camera.
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Treatment Duration:
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Treatment Duration:
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- 4x Straumann (Swiss Brand) Dental Implants
- 12x Fixed Temporary Teeth
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- Surgical planning (with CBCT)
- Local anesthesia
- Follow-up checks during stay
- Airport-hotel transfers
- Hotel Stay with Bed & Breakfast
- Laboratory Work
Package prices are per arch / one jaw.
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Treatment Duration:
3+7 Working Days (2 Visits)
What’s Included?
- 4x Megagen (Korean Brand) Dental Implants
- 12x Fixed Temporary Teeth
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- Surgical planning (with CBCT)
- Local anesthesia
- Follow-up checks during stay
- Airport-hotel transfers
- Hotel Stay with Bed & Breakfast
- Laboratory Work
Package prices are per arch / one jaw.
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Treatment Duration:
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- Surgical planning (with CBCT)
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- Follow-up checks during stay
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Package prices are per arch / one jaw.
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Package prices are per arch / one jaw.
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Treatment Duration:
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- Surgical planning (with CBCT)
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Package prices are per arch / one jaw.
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Treatment Duration:
3+7 Working Days (2 Visits)
What’s Included?
- 6x DXL (German Brand) Dental Implants
- 12x Fixed Temporary Teeth
- 12x Final Permanent Teeth
- Surgical planning (with CBCT)
- Local anesthesia
- Follow-up checks during stay
- Airport-hotel transfers
- Hotel Stay with Bed & Breakfast
- Laboratory Work
Package prices are per arch / one jaw.
Reach Out to Us - Quickly and Easily
ALL-ON-6 IMPLANT PACKAGE – STRAUMANN
Treatment Duration:
3+7 Working Days (2 Visits)
What’s Included?
- 6x Straumann (Swiss Brand) Dental Implants
- 12x Fixed Temporary Teeth
- 12x Final Permanent Teeth
- Surgical planning (with CBCT)
- Local anesthesia
- Follow-up checks during stay
- Airport-hotel transfers
- Hotel Stay with Bed & Breakfast
- Laboratory Work
Package prices are per arch / one jaw.
Reach Out to Us - Quickly and Easily
ALL-ON-6 IMPLANT PACKAGE – MEGAGEN
Treatment Duration:
3+7 Working Days (2 Visits)
What’s Included?
- 6x Megagen (Korean Brand) Dental Implants
- 12x Fixed Temporary Teeth
- 12x Final Permanent Teeth
- Surgical planning (with CBCT)
- Local anesthesia
- Follow-up checks during stay
- Airport-hotel transfers
- Hotel Stay with Bed & Breakfast
- Laboratory Work
Package prices are per arch / one jaw.
Reach Out to Us - Quickly and Easily
ALL-ON-6 IMPLANT PACKAGE – NEODENT
Treatment Duration:
3+7 Working Days (2 Visits)
What’s Included?
- 6x Neodent (Swiss Brand) Dental Implants
- 12x Fixed Temporary Teeth
- 12x Final Permanent Teeth
- Surgical planning (with CBCT)
- Local anesthesia
- Follow-up checks during stay
- Airport-hotel transfers
- Hotel Stay with Bed & Breakfast
- Laboratory Work
Package prices are per arch / one jaw.
Reach Out to Us - Quickly and Easily
ALL-ON-6 IMPLANT PACKAGE – HIOSSEN
Treatment Duration:
3+7 Working Days (2 Visits)
What’s Included?
- 6x Hiossen (American Brand) Dental Implants
- 12x Fixed Temporary Teeth
- 12x Final Permanent Teeth
- Surgical planning (with CBCT)
- Local anesthesia
- Follow-up checks during stay
- Airport-hotel transfers
- Hotel Stay with Bed & Breakfast
- Laboratory Work
Package prices are per arch / one jaw.
Reach Out to Us - Quickly and Easily
How Much Would a Smile Like Simon Cowell's Cost?
A natural-looking, camera-ready veneer smile doesn't have to mean a Hollywood dental bill. In the UK or US, a full set of porcelain veneers can run into the tens of thousands. At Soho Dental Clinic in Istanbul, the same E-max porcelain material — the type most associated with a natural, translucent finish — is priced transparently, per item.
| Treatment |
From (USD) |
| E-max Ceramic Veneer (per tooth) |
$390 |
| 20 Porcelain Laminate Veneers — Smile Rehabilitation Package |
$8,120 |
| 20 E-max Ceramic Crowns — Smile Rehabilitation Package |
$8,120 |
| Zirconium Crowns — Smile Rehabilitation Package (20 units) |
$5,800 |
These packages include the smile design consultation, digital impression, laboratory work, bite adjustment, and hotel stay — the same level of planning behind the kind of natural-looking transformation Cowell's second set achieved, without the price tag that comes with cosmetic dentistry in the US or UK. You can see the full breakdown on our veneers package prices page.
From your first message to your final smile — we guide you through every step with personalized care, clear communication, and world-class expertise.
Your Journey, Seamlessly Designed
FAQ: Simon Cowell's Teeth & Veneers
Does Simon Cowell wear veneers?
Based on public reporting and dentist commentary, yes — his current smile is the result of porcelain veneers, redone in 2020 after his 2019 set drew heavy criticism for looking unnatural.
Did Simon Cowell get new teeth?
Public reports describe a full new set of veneers made by Dr. Michael Apa in 2020, not a repair of the 2019 set — the old veneers were removed and replaced with a design meant to look more natural.
When did Simon Cowell get his teeth done?
His smile changed gradually through the 2000s and 2010s with whitening and likely earlier cosmetic work, then dramatically in 2019 with a full veneer set, followed by a correction in 2020.
Why does Simon's face look different?
Most of the visible change people notice comes from the teeth themselves — shade, shape, and symmetry — rather than any single dramatic procedure. Veneers alone can shift how an entire smile, and by extension a face, reads on camera.
How much do veneers like his typically cost?
In the UK or US, a full set of porcelain veneers can run into the tens of thousands. In Istanbul, the same E-max porcelain material starts at $390 per tooth, or $8,120 for a full set of 20 veneers, including the smile design consultation, digital impression, laboratory work, and hotel stay.
The Bottom Line
Simon Cowell's smile tells a two-part story: a first attempt that prioritized maximum whiteness and uniformity over realism, and a second attempt that corrected course with a translucent shade, natural variation, and small gum-line gaps. Neither version involved surgery — both were standard cosmetic dentistry. And the reason the 2020 version still gets called his "Hollywood smile" without the mockery the 2019 set got is that it was designed to look like an upgrade, not a replacement.
✓ The 2019 veneers were criticized for opaque shade, square shape, and no gum-line gaps
✓ The 2020 redo fixed all three with a softer shade, natural variation, and small gaps
✓ Everything reported points to cosmetic dentistry, not surgery of any kind
✓ A natural-looking smile like his starts with proper planning, not a guess from a photo
Want a natural smile like his — without the trial and error?
Send us your photos for a free, honest assessment — we'll tell you which veneer type and shade would actually suit your face, and exactly what it would cost. No obligation, no pressure to book.
1. Reach out via WhatsApp
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2. Share a clear photo of your smile and what you'd like to change
3. Our specialist reviews your case and recommends the right treatment plan
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